In a surprising twist within the Formula 1 sphere, Audi has announced that Adam Baker, the head of their Formula 1 engine project, will be leaving his position. This move comes just as Audi is ramping up efforts to establish themselves on the F1 grid by 2026.
Appointed as CEO of Audi Formula Racing in 2022, Adam Baker had been a pivotal figure in steering the power unit division of Audi F1 since its inception. Under his leadership, Audi embarked on extensive research and development, preparing to make their mark on Formula 1. However, with the team set to debut their factory team in partnership with Sauber, Baker’s departure has been confirmed by mutual agreement with Audi.
Taking over, Christian Foyer will step into the role of Chief Operating Officer for the power unit project. His task will be to streamline the organizational structures and hasten the readiness of the team as they gear up for their track debut. Foyer’s approach is expected to bring a fresh perspective, aiming to align processes efficiently in the lead-up to the 2026 season.
Meanwhile, Mattia Binotto, who joined Sauber Motorsport as Chief Operational Officer and Chief Technical Officer last year, will now oversee the entire Audi F1 endeavor. His expanded role signifies a shift towards centralizing responsibilities to enhance collaboration between the key sites at Neuburg and Hinwil.
In this reshuffle, notable figures such as Oliver Hoffmann and Andreas Seidl, who previously held high-ranking positions within the Sauber companies, have left. This transition comes amid a broader strategy to refine Audi’s management structure, ensuring cohesive teamwork and agile decision-making as the team solidifies its presence in Formula 1.
Audi’s former chairman, Markus Duesman, also exited the company in 2023, succeeded by Gernot Dollner, who expressed gratitude towards Baker for his contributions. Dollner credited Baker for shaping Audi’s strategic entry into F1 and kickstarting the power unit development in Neuburg. With Foyer, Audi anticipates an expert-driven synchronization of efforts to propel the team forward in its maiden F1 voyage.
Christian Foyer arrives with a background in Lean Manufacturing and Quality Control, having honed his skills with roles at Lotus Cars and Mahle Powertrain. His experience spans over 17 years in optimizing operational procedures across various industries, including automotive and Formula 1.
As Audi prepares to officially enter Formula 1, the restructuring signals a deliberate effort to sharpen their competitive edge. With new leadership and a strategic approach, they aim to transition smoothly onto the F1 stage, embodying a new era for the German manufacturing giant.
