Guenther Steiner, the former team principal of Haas, is making headlines once again, this time with rumors suggesting a potential comeback in the motorsport world. After parting ways with Haas 18 months ago, Steiner has been exploring various opportunities, including a surprising interest in the MotoGP scene.
Steiner, who led Haas into Formula 1 back in 2016 with a fresh business model, has been relatively quiet since his departure from the American team. However, he’s now linked with a potential investment in the Tech3 MotoGP team. This move could prove to be both strategic and beneficial for Steiner, considering the uncertain future of the team amid financial difficulties faced by KTM, its current manufacturer.
Tech3, which runs a KTM satellite operation, has been facing questions about KTM’s commitment since the brand was placed into administration last year. Although KTM is bound to participate in the championship until 2027, the upcoming changes in MotoGP regulations signal a critical phase for teams like Tech3. “From 2027 there will be a brand-new chapter with a new technical regulation,” says Tech3 founder Herve Poncharal, indicating the necessity for securing the team’s future during this transitional period.
Poncharal expressed the need for fresh investment to keep Tech3 competitive beyond 2027, and Steiner might just be the right investor to step in. “Right now I am listening to the proposal,” Poncharal shared in a candid statement regarding Steiner’s involvement, hinting at possibilities ranging from becoming a shareholder to purchasing the entire team.
The landscape of motorsport is transforming, with significant changes anticipated not only in MotoGP but also in Formula 1. According to Poncharal, the influence of Liberty Media, known for its ownership of F1, may bridge the developments between the two sports. As investments and values in motorsport climb, particularly with F1 teams hitting the billion-dollar mark, Steiner’s potential entry into MotoGP seems timely. “If we open our capital, it should be by the end of ’25,” Poncharal remarked, alluding to the strategic timing needed to adapt well before the 2027 technical changes.
Steiner’s prior success with Haas, valued at over a billion dollars now, showcases his capability to drive a team to financial prosperity. The idea of him investing in Tech3 aligns with his history of making impactful decisions in the racing world. While nothing is set in stone yet, and other investors are also in the mix, Steiner’s interest in rejoining the competitive motorsport arena is evident.
In the shifting world of motorsports, Guenther Steiner finds himself at a potential crossroad, eyeing a move that could redefine his career. As he evaluates the opportunity to invest in Tech3, the motorsport community watches closely, anticipating Steiner’s next move. Whether this will mark a new chapter in MotoGP or simply a continuation of his influence in racing remains to be seen. However, the discussions suggest Steiner is poised to make yet another significant impact.
