Hold onto your helmets, folks! This weekend’s Belgian Grand Prix is about to get a major Hollywood upgrade. Alpine has snagged an epic deal to promote the new Deadpool & Wolverine movie with a dazzling special livery. That’s right, Alpine’s A524 cars will be decked out in bold red, black, and yellow colors featuring Marvel’s iconic characters.
Esteban Ocon and Pierre Gasly, who drive for Alpine, are diving headfirst into the superhero theme. Ocon’s gear will showcase Deadpool graphics on his red helmet, while Gasly’s helmet will flaunt a yellow and black Wolverine design. Even the mechanics are getting in on the action, sporting race overalls in Deadpool’s signature dark red hue.
This exciting collaboration isn’t just a fluke. Ryan Reynolds, who plays Deadpool, joined the team as a minority investor last year. The Hollywood star came on board when Renault sold 24% of its shares to a US-based investment group that includes Reynolds, Rob McElhenny, and Michael B. Jordan, among other big names. The investment group also boasts heavyweight athletes like boxer Anthony Joshua and NFL quarterback Patrick Mahomes, who’s been spotted at F1 events as an Alpine guest.
Alpine isn’t the first F1 team to dive into the world of movies. Earlier this month, another team made headlines with a movie tie-up of their own. They announced a deal with Warner Bros. Pictures to promote their summer hit Twisters during the British Grand Prix. Their drivers even hit the track with Twisters branding on their cars and race suits. Star-studded guests like Daisy Edgar-Jones and Anthony Ramos also graced the event.
However, Alpine is taking it a step further with this eye-catching superhero theme. The new livery will make its grand debut just as the Deadpool & Wolverine film hits theaters worldwide. This crossover film sees Reynolds’ Deadpool team up with Hugh Jackman’s Wolverine, promising action-packed entertainment for fans everywhere. Meanwhile, the team believes that the superhero makeover will resonate with its young, diverse fanbase, adding an extra layer of excitement to the race.
So, gear up for an action-packed weekend at the Belgian Grand Prix with Alpine’s Deadpool & Wolverine livery! Whether you’re a fan of F1, Marvel, or both, this collaboration is set to deliver thrills both on and off the track.
