In a dramatic return to the Formula 1 scene, Flavio Briatore has once again stirred up controversy, responding bluntly to his critics as he steps back into the world of Alpine F1.
Alpine made a surprising announcement at the 2024 Spanish Grand Prix, revealing that Flavio Briatore, a figure who divides opinion in F1 circles, is back as an executive advisor at Enstone. This move has not been without its detractors, given Briatore’s notorious past involvement in the ‘Crashgate’ scandal, which initially led to a lifetime ban from the sport, later overturned on appeal in 2013. Despite his past, Briatore is unperturbed by the backlash, waving off critics with his characteristic defiance, telling them to “f**k off.”
The Italian’s return comes at a time when Alpine is facing significant challenges. The team is ranking eighth in the Constructors’ standings, having accumulated a mere five points from the initial nine races of the 2024 season. Briatore, known for steering teams to success during his previous stints, appears motivated to bring the team back on course. When questioned about a prolonged ambition to make his way back into F1, he refuted the notion, citing a request from Renault chairman Luca de Meo as the impetus for his new role. “I respect him a lot,” Briatore stated, “he asked if it was possible for me to be the executive advisor of the chairman, and after negotiating for months, I agreed.”
Briatore emphasized his role is not to overshadow Alpine’s current team principal, Bruno Famin, but rather to collaborate and leverage his experience to steer the team forward. “I’m working with Bruno, I’m working with everybody,” Briatore noted, underscoring his commitment to Alpine’s growth and success, especially in preparation for the major changes slated for 2026. Dismissing rumors about Alpine becoming a customer team for other engine suppliers, he maintained that the team is exploring all avenues to become more competitive.
The move to bring Briatore back has also brought with it speculations and strategic discussions about Alpine’s future. Renault’s challenges with the V6-hybrid era engines since 2014 have been well-documented, and there is speculation about needing a partner to supply engines come 2026. However, Briatore dismissed the idea as not a current consideration, reaffirming that the focus remains on exploring “different opportunities” to enhance the team’s performance without rushing into decisions.
Briatore’s re-entry into the F1 world with Alpine is as much about revitalizing the team as it is about shaking off the ghosts of the past. With his direct approach and extensive experience, he aims to guide Alpine through the competitive landscape of Formula 1, ensuring they’re ready for upcoming challenges. Only time will tell if this bold move will lead to Alpine’s resurgence, but one thing is clear: Briatore is ready to face whatever comes with unapologetic determination.
