Ready for the next chapter? Lewis Hamilton sure is.

  • Hamilton, a seven-time World Champion, opens a flagship store in London.
  • His one-of-a-kind trading card made waves with a record $1 million sale!
  • Despite challenges at Ferrari, Hamilton is not stepping down.
  • Hamilton’s collaboration promises momentum in trading cards.

Lewis Hamilton is embarking on an exciting new phase with a recently established partnership. The legendary Formula 1 driver, known for his commitment to racing with Ferrari, is now also diving into the world of collectibles. His new collaboration with Fanatics Collectibles is making headlines as they unveil a flagship store in London. Hamilton’s ties with collectibles were already strong, considering his unique trading card sold for over $1 million last year. Now, he’s not just a spectator but a key player in this market.

The grand opening of the Fanatics flagship store at 54 Regent Street, London, on April 25 was a star-studded event. Hamilton collaborated with Fanatics founder Michael Rubin to launch this hub, which will focus on sports and entertainment trading cards, featuring well-known brands like Topps. Besides its impressive collection of cards, the store offers a personal card creation suite and plans for community events, promising to attract a crowd eager to explore its visual centerpiece of rare cards.

This partnership is particularly exciting because of Hamilton’s deepening involvement with trading cards. Topps has launched a special Chrome F1 card that celebrates Hamilton in his Ferrari race suit, adorned with ‘Forza Ferrari’ and bearing his signature. Limited to only five cards, this exclusive item promises to be a treasure for any collector and could potentially set new records, following the million-dollar card sale that stunned even Hamilton himself.

As Hamilton continues to navigate his career with Ferrari, his focus on this new avenue shows his versatility. His enthusiasm is evident when he talks about the store’s opening, expressing surprise and excitement about the turnout and the possibilities ahead. While his journey with Ferrari faces hurdles, he firmly states his commitment to improving performance, projecting resilience and determination to his fans.


The coming months are shaping up to be exciting for Hamilton both on and off the tracks. Although his current position in the Drivers’ Championship rankings isn’t ideal, he’s not backing down. With a drive to excel and innovate, Hamilton’s ventures in both racing and collectibles reflect a dynamic blend of passion and strategy.

Lewis Hamilton’s latest venture with Fanatics Collectibles underscores his ability to diversify and adapt while maintaining his competitive spirit.

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