Formula 1 teams up with PepsiCo in a groundbreaking move.
- Gatorade secures naming rights for F1’s sprint races in 2025.
- PepsiCo brands to bring unique experiences to F1 fans globally.
- The partnership introduces Gatorade, Doritos, and Sting Energy to key F1 events.
- PepsiCo aims to enhance and expand the F1 fan experience worldwide.
In an exciting announcement, Formula 1 has partnered with PepsiCo, a leader in the food and beverage industry, to bring a fresh wave of energy and engagement to the sport. Gatorade will take on the role of the presenting sponsor for F1’s much-anticipated sprint races, gaining prominent visibility through naming rights and extensive media exposure. Fans can expect to see Gatorade’s branding prominently featured throughout the sprint weekends, from broadcast graphics to LED signage.
The partnership with PepsiCo doesn’t stop at Gatorade’s involvement. Doritos and Sting Energy are also joining the F1 family. Doritos will serve as the Official Savory Snack Partner, promising unique snack experiences at races, while Sting Energy is set to become F1’s Official Energy Drink. Sting aims to revolutionize the fan experience by allowing fans to engage with racing sounds and unlock exclusive experiences both on and off the track.
PepsiCo’s collaboration with F1 is set to create memorable moments for fans at 21 races across the globe. Attendees will enjoy exclusive ticketing and hospitality experiences, with PepsiCo products available across all venues. This strategic partnership reflects both brands’ ambitions to reach new audiences and connect with fans at every touchpoint. “F1’s global platform is perfect for showcasing PepsiCo’s diverse brand portfolio,” said Adam Warner, PepsiCo’s VP of Global Sports & Entertainment Partnerships.
This partnership aims to bridge the gap between in-person and remote fan experiences. PepsiCo’s vision includes democratizing access to F1’s thrilling world, recognizing that most enthusiasts may never attend a race in person. Through interactive activations, digital content, and limited-edition products, PepsiCo plans to bring the excitement of F1 to fans’ daily lives. The ambition is to forge authentic connections between their brands and consumers, enhancing the fan experience while driving growth in key markets.
Formula 1 CEO Stefano Domenicali expressed enthusiasm for the partnership, describing it as a union of tradition and innovation. With PepsiCo’s history of creativity and energy, this partnership is expected to deliver excitement and unforgettable experiences for fans worldwide. As Sting Energy collaborates with renowned DJ Armin van Buuren to integrate music with the sounds of F1, fans can look forward to a unique blend of racing and entertainment.
This PepsiCo and Formula 1 partnership marks a thrilling chapter for fans worldwide, blending sport, energy, and unique experiences.
