The Miami Grand Prix marks a new era for Formula 1 fans as Scuderia Ferrari and IBM unveil a groundbreaking app.
- Scuderia Ferrari and IBM have collaborated to release an app that uses advanced generative AI to enhance fan engagement.
- Available in English and Italian, the app promises personalized and interactive experiences for Ferrari fans globally.
- Fans can explore race strategies, relive historic moments, and even communicate with the team via the new app.
- This innovative approach by Ferrari and IBM aims to revolutionize the way fans interact with their favorite F1 team.
Fasten your seatbelts, F1 fans, because Scuderia Ferrari and IBM are transforming the racing experience with a cutting-edge app just in time for the Miami Grand Prix. This high-tech initiative seeks to bring fans closer to the world of Ferrari using the power of generative AI. It’s an exciting step into the digital age for one of the most iconic names in motorsport.
The revamped Scuderia Ferrari app, available from May 1, is more than just a standard fan app. Equipped with IBM’s Watsonx platform, it offers a host of interactive features designed to keep fans engaged throughout the racing season and beyond. Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, highlights the app’s potential to “bring all our fans closer to the heart of the racing world of Ferrari.”
In partnership since late 2024, Ferrari and IBM aimed for a swift roll-out, making this app the first of its kind in the F1 scene. The Miami Grand Prix serves as the perfect backdrop, offering Ferrari a grand stage in a crucial market. Stefano Pallard, head of fan development at Ferrari, and Fred Baker, IBM’s sports and entertainment lead, emphasize the significance of launching this innovative app at such a prominent race.
Upon downloading the app, fans will find a treasure trove of AI-driven features. These include insightful post-race analyses using Scuderia’s archives and FIA data, interactive visualizations of race strategies, and historical insights that paint a rich picture of Ferrari’s legacy. The app isn’t just for race weekends—fans can also engage with highlights from iconic races, vote in daily polls, and even send messages directly to the team.
As Ferrari and IBM’s collaboration grows, the app is set to further integrate AI, including a chatbot feature that provides comprehensive Ferrari-related information. This next-level digital engagement ensures that fans stay connected with their beloved team, whether it’s a thrilling race weekend or a quiet off-week.
Available for both Apple and Android devices, the app represents a significant stride in digital fan engagement. Lorenzo Giorgetti looks forward to fans interacting with this new tool, anticipating that it will continuously evolve, with AI playing an increasingly central role in the app’s capabilities.
Ferrari and IBM’s innovative app promises to redefine the sporting experience for F1 fans, blazing a trail in fan engagement through AI.
